ServusTV is dedicated to a cosmopolitan audience with wide interests in the German speaking area, viewers with high demands. The main focus is the home region of the station: The Alps region. ServusTV, formerly Salzburg TV, has been part of the Red Bull Media House since 2008. After the takeover, the existing studios had to be refurbished and enlarged. The newsroom and the postproduction areas were technically renewed and remodeled according to the CI of Red Bull. The infrastructure had to be connected to the headquarters of the Red Bull Media House, which is situated at a distance of 4km (2.5 miles).
concept-A planned the conversion of the former studios and offices into the new home of ServusTV in cooperation with a team of Austrian and German design and engineering firms. concept-A was also responsible for the interior design and the acoustics of all studio rooms and the newsroom, as well as the supervision of all construction works on site. The room acoustic interior was outfitted with concept-A's range of acoustic elements.